Daily data on the growth of Fast Moving Consumer Goods in Africa.

Retail Measurement

GeoPoll’s Retail Measurement Service delivers daily data on key performance indicators of Fast Moving Consumer Goods (FMCGs), including awareness and market share of brands and availability of products in the market. This service is the first of its kind in emerging markets and provides valuable local knowledge which allows FMCG brands to better understand the needs of their customers.

The Retail Measurement Service provides accurate market intelligence in real-time, allowing brands to immediately track trends and compare their performance to competitors’ in the same space. Data is displayed through an interactive, easy-to-use online dashboard, enabling anyone to interpret results and make data-driven decisions. GeoPoll’s Retail Measurement Service currently includes top brands in several categories, and can be customized based on client needs.

Data Areas:

  1. Media and advertisement awareness.

  2. Market metrics (share, product availability, adjusted share, brand or product rejection).

  3. Net Promoter Score (recommendation for/against a brand).

Products Tracked Include:

  1. Household Essentials: Toothpaste, soap, detergent.

  2. Impulse Rewards: Beer, soda, beauty products.