The emerging market media landscape is growing rapidly. But the diverse media in these countries is often under-researched, forcing brands and broadcasters to make decisions based on outdated information, risking valuable advertising dollars.
GeoPoll and Kantar Media are changing that. We are the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Combining Kantar Media's expertise in audience research with GeoPoll's mobile survey platform, Kantar-GeoPoll Media Measurement (KGMM) uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.
Stay ahead of the curve when you use KGMM data to view next-day ratings, analyze campaign performance in real-time, or target key audiences.
KGMM is currently available in:
Filter data by demographics and psychographics, and perform advanced analysis using our Cross-Tabulation feature.
Segment data by geographic location, including media topography.
View data for specific date ranges, time of day, days of the week, or roll-up data for increased sample sizes.
Performance of ad slots displayed the day after they run.
Actual audience reach, GRP, cost per point, and CPM calculations.
Ability to bulk import media plans to GeoPoll's dashboard.
Export reports to Excel for additional analysis.
Supports integration with external media monitoring services.
Automatically analyzes time slots to find the best and most cost-effective opportunities for advertising.
Optimize for low cost, or target key demographics, such as youth viewers.
Automated calculation of Gross Ratings Points (GRP).
Easily exportable report allows users to buy ads from created plans.
Media planners have the ability to customize rate card costs and agency discounts.