Faster, more granular data on the performance indicators that matter to you.

Custom KPI Tracking

GeoPoll allows you to easily collect and analyze Key Performance Indicator data in emerging markets. By using the mobile phone, GeoPoll reaches more people, at a greater speed than ever before, allowing for brands, organizations, and governments to make faster, more effective decisions based on granular, real-time data.

This service can be used by brands looking to track brand health over time, or by governments and organizations looking to assess a development situation on an ongoing basis.

Features of Key Performance Indicator Tracking:

  1. Measure perceptions, attitudes, and knowledge and see how they change over time.
  2. Segment data by demographics including age, gender, and location.
  3. Assess the reach of advertising or an awareness campaign in target locations.
  4. Track retail preferences and spending over time.
  5. A/B test campaigns by region.
  6. Adjust messaging or project goals immediately with real-time data.