GeoPoll is the world’s largest mobile survey platform, with a network of nearly 200 million users in emerging markets. GeoPoll’s platform conducts surveys through the mobile phone and provides results to clients in real-time, giving anyone the ability to make data-driven decisions. Through work with Fortune 500 companies, nonprofits, and governments, GeoPoll provides insights on everything from brand preference to food security. GeoPoll services include both custom research and subscription products.
Access to Finance for Nigerian Agricultural Businesses
In the first stage of an ongoing partnership with GeoPoll, USAID's Development Credit Authority used mobile surveys to explore the financing gap in the agriculture and farming sector in Nigeria. Over 750 mobile surveys were sent across 15 targeted states in Nigeria to ask businesses about their access to finance and knowledge about taking out loans.
GeoPoll sends surveys every day to users in the developing world, on topics ranging from TV watching and brand preferences to food security. Here's what we've found:
Citizen TV dominates TV ratings in Kenya, with daily peaks at 7pm during the evening news show. NTV's popular comedy show The Churchill Show draws in 2 million viewers each episode.
Those living in the Sierra Leone Ebola epicenters of Kailahun and Kenema have experienced decreased food security and lower casual wages since the start of the Ebola outbreak.
More respondents in Uganda (47%) said they use mobile money than in Ghana (28%) and Nigeria (19%). Over 80% of respondents in both Ghana and Uganda were aware of mobile money, but only 58% in Nigeria said the same.