At GeoPoll our mission is to bring understanding to the world, and we do that by collecting data through the mobile phone. GeoPoll is a mobile surveying platform with a database of nearly 200 million users in emerging markets. We connect researchers, businesses, and aid organizations directly to mobile phone users in just about every country in the world, reaching everyone from dense urban areas to remote villages. By harnessing the power of the mobile phone, GeoPoll delivers reliable results faster than ever before.
Access to Finance for Nigerian Agricultural Businesses
In the first stage of an ongoing partnership with GeoPoll, USAID's Development Credit Authority used mobile surveys to explore the financing gap in the agriculture and farming sector in Nigeria. Over 750 mobile surveys were sent across 15 targeted states in Nigeria to ask businesses about their access to finance and knowledge about taking out loans.
GeoPoll sends surveys every day to users in the developing world, on topics ranging from TV watching and brand preferences to food security. Here's what we've found:
Citizen TV dominates TV ratings in Kenya, with daily peaks at 7pm during the evening news show. NTV's popular comedy show The Churchill Show draws in 2 million viewers each episode.
Those living in the Sierra Leone Ebola epicenters of Kailahun and Kenema have experienced decreased food security and lower casual wages since the start of the Ebola outbreak.
More respondents in Uganda (47%) said they use mobile money than in Ghana (28%) and Nigeria (19%). Over 80% of respondents in both Ghana and Uganda were aware of mobile money, but only 58% in Nigeria said the same.